Draftfcb 'familyfies' Wattyl Paint

Draftfcb 'familyfies' Wattyl Paint

Draftfcb Sydney has launched the first of four TVCs for Valspar’s Wattyl Paint.

B&T Magazine
Posted by B&T Magazine

The series is aimed at home renovators with the Wattyl brand personified as ‘The Familyfier’ – an experienced, warm, kind and naturally humourous DIY specialist with a large family of his own.

The four spots follow ‘The Familyfier’ as he helps Tim and Kate, two naive yet enthusiastic homeowners, prepare – or familyfy – their home for the impending birth of their first child and in-turn the expected destruction of the home they’ve lovingly decorated.

The spots will run six nights a week for six weeks and sponsor The Block – All Stars.

“’The Familyfier’ illustrates Wattyl’s understanding and expertise in creating quality and durable paints. Who better to benefit from his advice than the young couple preparing their home for the arrival of their first child? The reality show styled spots gives that fly on the wall feel. It brings the audience inside Tim and Kate’s home and helps to create connectivity and relativity,” said Simon Edwards, creative director of Draftfcb Sydney.

The campaign features Wattyl brands including Wattyl’s Interior Design, Solagard, Weathergard Decking Oil and the Wattyl Love Your Colour Guarantee.

To watch the TVCs, click here

Credits: client Wattyl, agency Draftfcb, CD Simon Edwards, art director Steve Liu, production Jungle Boys, director Abe Forsythe, producer Alex Hay