Draftfcb 'familyfies' Wattyl Paint

Draftfcb 'familyfies' Wattyl Paint
SHARE
THIS



Draftfcb Sydney has launched the first of four TVCs for Valspar’s Wattyl Paint.

The series is aimed at home renovators with the Wattyl brand personified as ‘The Familyfier’ – an experienced, warm, kind and naturally humourous DIY specialist with a large family of his own.

The four spots follow ‘The Familyfier’ as he helps Tim and Kate, two naive yet enthusiastic homeowners, prepare – or familyfy – their home for the impending birth of their first child and in-turn the expected destruction of the home they’ve lovingly decorated.

The spots will run six nights a week for six weeks and sponsor The Block – All Stars.

“’The Familyfier’ illustrates Wattyl’s understanding and expertise in creating quality and durable paints. Who better to benefit from his advice than the young couple preparing their home for the arrival of their first child? The reality show styled spots gives that fly on the wall feel. It brings the audience inside Tim and Kate’s home and helps to create connectivity and relativity,” said Simon Edwards, creative director of Draftfcb Sydney.

The campaign features Wattyl brands including Wattyl’s Interior Design, Solagard, Weathergard Decking Oil and the Wattyl Love Your Colour Guarantee.

To watch the TVCs, click here

Credits: client Wattyl, agency Draftfcb, CD Simon Edwards, art director Steve Liu, production Jungle Boys, director Abe Forsythe, producer Alex Hay

Please login with linkedin to comment

Latest News

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.