Donut King uses Shop A Docket for sandwich promotion

Donut King uses Shop A Docket for sandwich promotion

 

B&T Magazine
Posted by B&T Magazine

Donut King has teamed up with Shop A Docket to promote its new range of toasted sandwiches, offering deals at 120 outlets across Australia.

The campaign aims to raise awareness of the restaurant being a lunch option, with the offer available in selected metropolitan areas until the end of April, and regional areas until June.

 “Customers are used to coming to Donut King for a coffee and a donut, so we needed to get the message out there about the new range of toasted sandwiches,” said marketing manager for Donut King, Sheridan Burke.

National Sales Manager for Shop A Docket, Tim Wingrove, said the offer would appear on shopping receipts in selected metropolitan centres from now to the end of April, and regional stores until the end of June.

National sales manager for Shop A Docket, Tim Wingrove, added: “We will be printing 12 million coupons for the campaign which involves a discount coffee with each sandwich.  It is a great offer for customers as we head into the cooler months.”