In order to bring to light Volkswagen’s genuine accessories, DDB Group Sydney have put together a print campaign in partnership with Volkswagen Group Australia.
Telling people “Don’t ruin a good purchase with a bad one”, the print ads explore a bonsai tree next to a chainsaw, trainers next to ice cream, a gorgeous Angel fish coupled with a bucket.
“Volkswagen is renowned for making cars of the highest standards,” Dylan Harrison, ECD at DDB Sydney, said.
“Their accessories are no different. And if you skimp on this seemingly trivial detail when buying a VW, you could be ruining the car.”
Credits: Agency: DDB Sydney Executive Creative Director: Dylan Harrison Creative Group Heads: Steve Hall & Dan Seager Creative Team: Michael Ashton & Lazrus Simons Managing Partner: Nicole Taylor Group Business Director: Duncan Stevens Account Manager: Harry Mountier Planner: Russ Mitchinson Art Buyer: Leesa Murray Finished Artist: Justin Hoyer Print Producer: John Wood Production company: The Drawing Book Illustrator: Mike Watt Illustration Producer: Bec Aitken Media agency: Mediacom Volkswagen Group Australia: David Brown – Parts Sales & Marketing Manager