'Do nothing' to Save the Children

'Do nothing' to Save the Children
B&T Magazine
By B&T Magazine



Australians are being asked to ‘Do Nothing’ to help support Syrian children impacted by war.

Created by Isobar Melbourne, ‘Do Nothing’ challenges Aussies to make one small change – such as forgoing take away coffee for a week or spending a night in – and donate the leftover money to Save the Children.

Funds raised through ‘Do Nothing’ will help fund Save the Children’s work including running education and emotional support campaigns, providing polio and other vaccines, providing blankets and daily food rations.

“Doing nothing is such a simple way to make a massive difference in the biggest humanitarian crisis of our generation,” Cameron McPherson, marketing and direct channels manager for Save the Children, said.

“Giving up $100 or staying in for a night is enough to provide three sets of children’s winter clothes while $16 or not buying take away coffee for a week could give safe drinking water to 800 people for one day.”

Isobar designed a website, outdoor advertising, social media ads, corporate packs and banners and produced a TV ad for the campaign.

Isbar’s managing director Konrad Spilva said the campaign was a big team effort.

 “Everything came together so quickly because everyone gave up their time and talent to a really worthwhile cause,” Spilva said.

“Tex Perkins and Felix Riebl from the Cat Empire helped by producing the voice over and a unique soundtrack for the campaign video, while Mitchells and Gravia Media secured valuable media placements.”

http://www.youtube.com/watch?v=CKvMV-lWDfM

CREDITS: CLIENT: Save the Children AGENCY: Isobar Melbourne Creative Director: Rob Barnett Copywriter: Emma Park Art Director: George McQueen  Designers: Trent Roberts & Oli Stubbs Group Account Director: Olivier Laude Account Director: Briana Lacy Producer: Kara Bombell Planners: Andrew Yeoh & Matt Sim  Developers: Nilay Shah & Sam Bruno  POST PRODUCTION: Director: Dominic Allen Producer: Marteen Burger Sound Design: Greg Cheesman Sound Design Edit & VFX: Nathan Kaso  Colour Grade: Fergus Hally Mastering & Dispatch: Tim Melville MEDIA: Mitchells and Gravia Media




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]