Aussie cricketer David Warner has teamed up with Melbourne agency Noisy Beast and clothing brand Underworks to promote All Day Socks.
In a 30-second spot, parallels are drawn between Warner’s performance on the pitch and the performance of All Day Socks.
Sam Todaro, founder and director of Underworks, said: “When it comes to socks, not all is equal. All Day Socks’ technology is what sets us apart. A non-elastic top, seamless toe and padded sole aid circulation and provide outstanding comfort, all day long.”
Adam Hilton, managing director of Noisy Beast, added: “David’s reputation as an outstanding performer at the crease made him the perfect brand fit for All Day Socks.”
The campaign will run across TV, print, point-of-sale and radio. The TVC will air on the Nine Network from next week.