David Fox named Ogilvy Australia chief

David Fox named Ogilvy Australia chief
SHARE
THIS



The new chief executive of Ogilvy Australia is David Fox, the current head of global clients at Geometry, STW announced today.

Fox, who is based in London, replaces Andrew Baxter who joined Publicis in the wake of Joe Pollard's departure last week.

The appointment is a return to Australia and to the Ogilvy team for ‘Foxy’ who moved to London as Ogilvy’s worldwide head of trade marketing in 2005 from Ogilvy & Mather Sydney.

STW CEO Mike Connaghan said: “As Ogilvy & Mather Worldwide Chairman and CEO Miles Young said to me, Foxy was ‘made for this job’, and I’m thrilled we could convince him to come home.”

“I actually lured Foxy to Singleton Ogilvy & Mather back in 1999. Ogilvy saw his talent, and he has done an incredible job for them on big international assignments for the past nine years.

“We have stayed in contact, and it was always my desire to see David back home with STW. It was just a matter of having the right opportunity for him.”

Miles Young, Ogilvy & Mather Worldwide Chairman and CEO, described Fox as “a star”.

“He has been a critical part of our growth globally, really gets what clients need and I am thrilled he is returning to Australia to do this important job.”

Connaghan described Fox’s new post as “the biggest and best job in our industry in Australia”.

“Foxy is well known to the Australian business, and he will slot back in with ease. We have a big job to deliver results for clients yet again in 2014, and Ogilvy won’t miss a beat in this regard,” Connaghan added.

Fox steps into the post which was vacated by Baxter last week. The surprise announcement regarding Baxter’s departure after nine years with Ogilvy, including almost three as CEO of Ogilvy Australia, came as Pollard stepped down from Publicis Mojo.

Baxter is now chief executive of Publicis Australia.

The full release announcing Fox’s appointment is below:

Sydney, 22 January 2014: STW Group today announced the appointment of David Fox as Chief Executive Officer of Ogilvy Australia.

STW CEO Mike Connaghan said: “As Ogilvy & Mather Worldwide Chairman and CEO Miles Young said to me, Foxy was ‘made for this job’, and I’m thrilled we could convince him to come home.

“I actually lured Foxy to Singleton Ogilvy & Mather back in 1999. Ogilvy saw his talent, and he has done an incredible job for them on big international assignments for the past nine years. We have stayed in contact, and it was always my desire to see David back home with STW. It was just a matter of having the right opportunity for him.

“The Ogilvy Australia job is the biggest and best job in our industry in Australia. The business is in great shape. It is growing and continuing to diversify. Foxy joins at a very exciting time for the business.”

Ogilvy & Mather Worldwide Chairman and CEO Miles Young said: “David Fox is a star. He has been a critical part of our growth globally, really gets what clients need and I am thrilled he is returning to Australia to do this important job.”

Fox started his career at Batey Kazoo in Sydney in 1995 working on clients such as Singapore Airlines, Singapore Tourism Board, Audi and CityRail. He moved to Singleton Ogilvy and Mather in 1999, and was appointed Executive Director of the Sydney agency in 2003 where he was responsible for a raft of clients including Hyundai, Nestle and BAT.

In 2005 Fox was transferred to London to work on global clients for OgilvyAction, which then merged with G2 in 2013. Fox is currently Head of Global Clients at Geometry, and also sits on the Geometry worldwide board.

David Fox said: "Australia is one of the most competitive, dynamic and creative markets in the world when it comes to advertising and integrated brand communications. Ogilvy is one of the most respected brands within this industry, and includes the leading specialist capabilities in the market with outstanding digital, social, content, one-to-one, activation, advertising, ethnic, and public relations (via our Ogilvy PR partnership) offerings. It has a leadership team that is reshaping the business and is delivering growth for clients and the agency. I want to be part of that team as we take Ogilvy to the next level of industry leadership.

“Combining these three elements was an opportunity impossible to refuse. After being away for nine years yet keeping a close eye on the industry from afar, I think the challenges are considerable, but so are the opportunities for the right agency with the right people. The Ogilvy Australia client list is the envy of most agencies and I'm very proud to be given the opportunity to lead the Group into the future."

“Foxy is well known to the Australian business, and he will slot back in with ease. We have a big job to deliver results for clients yet again in 2014, and Ogilvy won’t miss a beat in this regard,” Connaghan continued.

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]