Finally, through what I can only assume is an admin error, the show I’ve always wanted to win something at, the show I’ve always wanted to win big at, the show I’ve always wanted to visit, has asked me to judge.
It’s a dream come true. I’m wading into Cannes Direct Lions and it truly has been a great week. Some folks moan about the air con, but don’t listen to them, we’re on the Riviera, doing something very few creative directors get to do these days – spending one week absolutely absorbed in work.
Not work we’re trying to fix, not work we’re trying to solve problems with, not work we’re going to have to bend a client’s arm to produce even though it’s for them and may well save their marketing bacon. Just looking at the work, enjoying it, dissecting and debating it. It’s an inspiring process.
And I’m in a room with 26 of my peers. People who wrote campaigns like “Wassup” for Budweiser, “Rom” for…well…Romanian chocolate company Rom, and more. It’s humbling.
A week later and we find ourselves relieved we’ve whittled it down to a manageable list and in my case, I’m proud that a great Aussie campaign will be taking home the Grand Prix. Deservedly so.
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