Darren Lehmann gets personal for Bupa

Darren Lehmann gets personal for Bupa

Bengar Films is behind a new campaign for Bupa to produce a TV campaign off the back of Australia’s cricket whitewash over England.

B&T Magazine
Posted by B&T Magazine

The campaign for Bupa – the official health partner of the Aussie cricket team – sees coach Darren Lehmann share his insights into losing the last Ashes in England and the one resolution made to win in Australia.

Ben Gartland, director at Bengar Films, said: “This ad was a unique opportunity with an infamously private person to share feelings on losing and how to turn it around. With only two hours of shoot time, it had to be authentic and close enough for people to grab onto.”

John Moore, director of marketing ANZ for Bupa, added: “We readily identified with Darren Lehmann’s commitment to improving the performance of the Australian team, but it was his singular passion in delivering against it that made us identify its relevance to our One Resolution campaign.”

The campaign is currently airing on Nine, Ten and One nationally. You can watch the ad on the Bengar Films website.

CREDITS:

Client: Bupa; agency: Bengar Films; director: Ben Gartland; producer: Melina Flood; account director: Catherine Gunn