EXCLUSIVE: Actor Antonio Banderas lectures a clingy doughnut before chewing it away with a piece of Wrigley's Extra gum in a new international television campaign created by DDB and Wrigley’s global ad agency, BBDO.
The TVC revitalises the ‘food creatures’ which DDB Sydney first created for Wrigley's in 2007 by giving the animated doughnut, coffee, cupcake and sandwich a voice for the first time.
Leif Stromnes, managing director of strategy and innovation for the DDB Group, said: “The Food Creatures longevity and worldliness are a testament to the power of how a simple metaphor can effectively communicate the role of Extra in people’s lives. We’re very proud to have helped Wrigley shape their communications firstly in Australia and now globally.”
The TVC will run globally and is Extra’s first celebrity-based advertising execution since the long running campaign featuring aerial skier and gold medal winner Alisa Camplin from the early 2000s.
The local campaign will include PR, outdoor, online and social executions and was created by DDB, Hill+Knowlton Stratgies, Starcom.
Chris Blayney, marketing director for Wrigley, said: “We are delighted to be working with DDB Australia and the global BBDO network on the ‘Eat Drink Chew’ campaign. We’re particularly proud to be evolving our well-travelled Food Creatures to better communicate the benefits of keeping teeth clean between brushing.”
Credits: client Wrigley, creative DDB, deputy executive creative director Darwin Tomlinson, creative directors Jen Speirs, Madeline Smith, creative team Joe Greathead, Rich Gray, planning director David Chriswick, group business director Rebecca Crawford, senior business director Daniel Lipman, senior business manager Nick Stenmark, designer Shane Wahl, digital designer Kevin Murray, media Starcom, PR Hill+Knowlton Strategies.