DDB has kicked off its 2014 graduate program with a challenge to make mundane items famous.
The agency has partnered with illustrators to launch the ‘Make it famous’ challenge, asking them bring items like a feather, a rock, a pen lid and a twig to life in unexpected ways.
Dylan Harrison, executive creative director at DDB Sydney, said: “Advertising is about finding a truth in every product and revealing it in a creative way, and that’s what we wanted to highlight with this campaign. The diversity of creative responses we received for the campaign is impressive and really allows us to see these ordinary objects in new and unusual ways.”
The agency is seeking graduates across the marketing, advertising, digital, branding and PR disciplines.
Chris Brown, DDB Group Australia CEO, who joined DDB London as a graduate in 1997, said: “This year’s campaign provides applicants with the opportunity to demonstrate their strategic thinking and creativity and we are excited to see what the potential candidates come back with.”
The artists’ work to kick off the campaign will be shown at universities in Sydney to raise awareness of DDB’s graduate program. Visit the ‘Make it famous’ website for more information.