DDB hires Anna Bollinger as planning director

DDB hires Anna Bollinger as planning director
SHARE
THIS



Droga5’s senior planner Anna Bollinger has left the agency to join DDB Sydney as planning director.

The new role will see Bollinger return to the financial services space with Westpac to be one of her clients.

Bollinger’s exit from Droga5 follows the recent departures of Cam Blackley to BMF and chief strategy officer, Justin Graham, to M&C Saatchi in December. Graham was replaced by Jon Bradshaw.

The full release announcing Bollinger’s appointment:

 " SYDNEY, JANUARY 16: DDB is pleased to announce the appointment of Anna Bollinger to the role of Planning Director at DDB Sydney as it continues to strengthen the Strategic Division following a highly successful 2013.

Ms. Bollinger was formerly a Senior Planner at Droga5 where she worked across a broad portfolio of Mondelez (formerly Kraft) brands as well as Qantas, in particular their Frequent Flyer program.

Previous to her role at Droga5, Ms. Bollinger worked as a Planner at BMF where her work with the Commonwealth Bank of Australia received an AMI Award for Excellence. In addition, she was awarded the 2009 APG Planning Idol for top Account Planner in Australia under the age of 30.

DDB Sydney Managing Director, Strategy and Innovation, Leif Stromnes, commented, “We are really pleased to welcome Anna to our growing strategy division as we continue to develop effective interconnected ideas for our clients.”

“Her diverse experience across communication, strategy as well as social will allow her to seamlessly work with our Social Intelligence Unit to craft and present strategy that pushes barriers,” Mr Stromnes concluded.

The Strategic Division at DDB Sydney has gone from strength to strength under Mr. Stromnes guidance, including a hugely successful year for the Social Intelligence Unit, which was integral to many of the award-winning campaigns from the agency in 2013.

Ms. Bollinger notes, “Planning today is increasingly about driving participation and building relationships that deliver real purpose and utility. It needs to seamlessly connect and motivate consumer behaviour, developing branded ecosystems that enhance their experience. DDB has the vision and drive to truly innovate the way brands influence and impact the lives of people who interact with them.” 

Ms. Bollinger will work across a number of clients including Westpac, providing her with a return to the financial services space. “The pace and innovation of the category today is very exciting. It is great to have the opportunity to work with the leaders in this field and be a part of their on-going success,” adds Anna.

DDB Group Australia CEO, Chris Brown, commented, “DDB Sydney’s strategy and planning division has grown to be one of the largest and strongest in Australia. Our on-going vision is to be the most diverse strategic agency and we continue to harness the best talent and expertise in the industry to achieve this both for the agency and our clients.”

Please login with linkedin to comment

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]