DDB hires Anna Bollinger as planning director

DDB hires Anna Bollinger as planning director
SHARE
THIS



Droga5’s senior planner Anna Bollinger has left the agency to join DDB Sydney as planning director.

The new role will see Bollinger return to the financial services space with Westpac to be one of her clients.

Bollinger’s exit from Droga5 follows the recent departures of Cam Blackley to BMF and chief strategy officer, Justin Graham, to M&C Saatchi in December. Graham was replaced by Jon Bradshaw.

The full release announcing Bollinger’s appointment:

 " SYDNEY, JANUARY 16: DDB is pleased to announce the appointment of Anna Bollinger to the role of Planning Director at DDB Sydney as it continues to strengthen the Strategic Division following a highly successful 2013.

Ms. Bollinger was formerly a Senior Planner at Droga5 where she worked across a broad portfolio of Mondelez (formerly Kraft) brands as well as Qantas, in particular their Frequent Flyer program.

Previous to her role at Droga5, Ms. Bollinger worked as a Planner at BMF where her work with the Commonwealth Bank of Australia received an AMI Award for Excellence. In addition, she was awarded the 2009 APG Planning Idol for top Account Planner in Australia under the age of 30.

DDB Sydney Managing Director, Strategy and Innovation, Leif Stromnes, commented, “We are really pleased to welcome Anna to our growing strategy division as we continue to develop effective interconnected ideas for our clients.”

“Her diverse experience across communication, strategy as well as social will allow her to seamlessly work with our Social Intelligence Unit to craft and present strategy that pushes barriers,” Mr Stromnes concluded.

The Strategic Division at DDB Sydney has gone from strength to strength under Mr. Stromnes guidance, including a hugely successful year for the Social Intelligence Unit, which was integral to many of the award-winning campaigns from the agency in 2013.

Ms. Bollinger notes, “Planning today is increasingly about driving participation and building relationships that deliver real purpose and utility. It needs to seamlessly connect and motivate consumer behaviour, developing branded ecosystems that enhance their experience. DDB has the vision and drive to truly innovate the way brands influence and impact the lives of people who interact with them.” 

Ms. Bollinger will work across a number of clients including Westpac, providing her with a return to the financial services space. “The pace and innovation of the category today is very exciting. It is great to have the opportunity to work with the leaders in this field and be a part of their on-going success,” adds Anna.

DDB Group Australia CEO, Chris Brown, commented, “DDB Sydney’s strategy and planning division has grown to be one of the largest and strongest in Australia. Our on-going vision is to be the most diverse strategic agency and we continue to harness the best talent and expertise in the industry to achieve this both for the agency and our clients.”

Please login with linkedin to comment

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]