New ECD and MD Tribal Worldwide Sydney

New ECD and MD Tribal Worldwide Sydney

DDB Group Sydney has bolstered Tribal Worldwide Sydney with the appointment of UK digital specialist, Phil Dowgierd, as managing director and shifting Darwin Tomlinson (pictured) to Tribal ECD.

B&T Magazine
Posted by B&T Magazine

Full release below:                   

"March 19. Sydney, 2014. DDB Group Sydney is pleased to announce the appointment of Phil Dowgierd to the position of Managing Director for Tribal Worldwide Sydney.

Dowgierd joins the DDB Group from AKQA (UK) where he led the global Nissan business managing a team of 60 focusing on global platform development, global social activity and mobile work.

DDB Group Australia CEO, Chris Brown, commented, “I have known Phil for many years and he comes to us with a wealth of experience in both specialist digital and creative agencies. He is an outstanding talent and has been involved in numerous high profile and award winning campaigns.

“We have significant ambitions for the Tribal Worldwide brand in Australia and this is further testament to our commitment to digital. We have invested in the digitisation of the entire Group with DDB Sydney’s multi-award winning TrackMyMaccas being a great example of recent work.

“Tribal Worldwide Sydney’s offering takes the strong digital foundations of the group to the next level as we create a best in class specialist agency with technology and experience design at its core,” Brown said.

Prior to AKQA, Dowgierd held positions at Grand Union, Fallon and M&C Saatchi where he worked across multiple media platforms and gained significant experience in a breadth of product sectors including automotive (Skoda), retail (Sainsburys, Best Buy and Boots), media (BBC & Sky) and alcohol (Foster’s lager).

“Over the past 16 years I have worked for four best in class agencies both in digital and above the line sectors.  I am delighted to be joining DDB Group Sydney for many professional and personal reasons.

“It is my ambition to further develop an already strong global brand and produce an outstanding business that is at the leading edge of the interface between technology and creativity. I am truly excited to be joining one of the world’s best communications networks and to be in Australia as it is one of the fastest economies in adopting mobile and tablet usage,” Dowgierd concluded.

A third announcement in an impressive line-up of new talent joining Tribal Worldwide Australia is the move of DDB Sydney’s Deputy ECD, Darwin Tomlinson, into the position of ECD Tribal Worldwide Sydney.

Tomlinson has led many amazing digital campaigns since joining DDB Sydney in 2012 including TrackMyMacca’s and was one of the pioneering members of DDB Group’s innovation lab, shaper.

Chris Brown further commented, “We believe Darwin is one of the strongest ECDs in Australia at this time and feel he is the perfect talent to work alongside Phil in evolving the already strong offering of Tribal Worldwide Sydney to a new level and working within the wider Group structure”

Tomlinson said, “I feel the timing is right to re-position Tribal Worldwide in Australia. Brands are at a crucial time in the development of their digital offering, as the distinction between brand and operational platform continues to blur. The digital spectrum is much wider than what to date has been coined ‘digital marketing,’ and it will be my focus to expand our offering across that spectrum.” "