DDB Sydney awarded best radio ad of the year

DDB Sydney awarded best radio ad of the year
SHARE
THIS



Volkswagen’s ad promoting its Fatigue Detection Technology has won the 2014 Gold Siren award for the best radio ad of the year.

Entitled ‘Road’ the 30 second ad was written by Jim Curtis and Ryan Fitzgerald from DDB Sydney.

The spot also grabbed two Silver Siren awards for winning the single and craft categories announced this morning at a breakfast in Melbourne.

Within the ad you hear the driver’s inner thoughts as he focuses on the monotonous car journey, and the veering of his thoughts towards Pippa Middleton’s backside.

But oops, he must keep his attention on the road and the Driver Fatigue Detection Technology helps him to get his mind back on the road.

“This campaign really does use hypnotic technique to lull us into a place where we really get the point that fatigue is a major factor in road accidents,” Judge Paul Le Couteur, from Flagstaff Studios said.

“Great writing and production makes this campaign sing.”

Judge, James Rickard from kwp! added: “Simple. Intriguing. Compelling. With the product at the heart of the idea.”

Chief executive of Commercial Radio Australia, Joan Warner said: “This is the 10th year of the Siren Awards and it has been another outstanding year of entries.  The winning Volkswagen ad is a very effective use of audio for radio and highlights a vehicle feature that could save lives.”

Listen to the ad below.

{^media|(width)300|(height)45|(ext).mp3|(url)~/getmedia/583237b5-2ea2-4879-bb6a-f96b51a03024/VW-Fatigue-Detection-Road.jpg^}

The Silver Siren for best radio campaign (three or more radio ads) was awarded to John Mescall and Pat Baron from McCann for another Metro Train ad campaign called “Metro Notify”.

Mescall and Baron won the Gold Siren last year for a campaign called ‘Set fire to your hair’ from the ‘Dumb ways to die’ campaign.

The Client Award was given to Rohan Lancaster and Darren Pitt from Clemenger BBDO Melbourne for the radio ad campaign for M&Ms Mars Chocolate called “Shoppers Please”. 

Please login with linkedin to comment

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]