Cupid back for King Size Quilton

Cupid back for King Size Quilton
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‘Cupid’ is back spruiking toilet paper for Quilton, this time for the brand’s new King Size variant with 25% larger sheets.

The new TVC features the Quilton ambassador in story of how the product’s 3 Ply softness “loves your bum”.

The ad was created by Quilton’s agency of record for the past decade, Gorilla Communications.

The larger sized sheets are seen “as a genuine innovation in an otherwise staid market place”, the release said.

The spot (below) was directed by Clemens Habicht through Collider.

http://www.youtube.com/watch?v=jj8GY5QlmBc

Credits: client Quilton, agency Gorilla Communications, director Clemens Habicht, Collider.

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