Cubed cures uncertainty with University of Ballarat campaign

Cubed cures uncertainty with University of Ballarat campaign

Cubed Melbourne has come up with a multi-dimensional campaign to promote the University of Ballarat’s upcoming open day.

Inspired by the uncertainty around year 12 results, Cubed created the ‘soundtrack to being unsure’ with a TVC by Screen-on depicting the ‘ums’ and ‘ahs’ of students in their final school year.

Phill Crone, Manager of Marketing & Communications at the University of Ballarat, said: “This campaign helps students feel more comfortable with the idea of change, and to consider UB as an option, which they may not have before”.

The campaign, which also features radio, print and online components, will continue until the information day on December 19.

Credits: University of Ballarat:Manager, Marketing & Communications: Phill Crone, Marketing & Communications: Simone Byrne, Tania Howes, Sandy Howlett. CUBED: Founding Partner/Strategy: Mike Chuter, Creative Director: Bruce Williams, Art Director: Carmel Gohar, Writer: Ren√©e Turner, Account Director: Kate Hindley. SceneOn: Director: Matt Holcomb, Producer: Trevor Holcomb, DOP: Wayne Aistrope, VFX: Andrew Goldsmith, SOUND: Markus Kellow. 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]