The Communications Council has renewed its push to assist women in the workplace by announcing three new work streams to develop tools to help businesses secure a gender balanced workforce.
It has been triggered after a series of research projects in the industry on the topic, including one showing 74% of women claim to have been treated differently because of their gender.
Spokeswoman for the Gender Diversity Working Group Lorraine Jokovic said: ‘While there are many contributing factors to this perception of inequality, this figure is alarmingly high – particularly when on closer inspection, almost a quarter of respondents put this down to crude sexist remarks and references to appearance (24%), 21 per cent to being paid less than men, and more than one in five stated it was due to a lack of respect, not being valued, appreciated or taken seriously (22%).”
The three streams which will be are ‘culture, client demands and flexible work practices’, ‘CEO awareness and building people-centricity in the agency model’, and ‘career, ambitions and leadership’.
A group of women including Host’s Suzie Shaw, Michelle Hutton of Edelman and Margaret Zabel (pictured) from the Comms Council will assess best practices from other industries, making recommendations in August.
MAD Week is presenting the first Women in Media Awards in July. Entries close in early May, so for more details and to enter click here.