CommBank moves to end 'mate debt' with David Boon and Brett Lee

CommBank moves to end 'mate debt' with David Boon and Brett Lee

CommBank has kicked off a crusade to settle the estimated $1.8bn “mate debt” in Australia.

The national campaign, starring cricket legends David Boon and Brett Lee, is based on the notion that “it’s just not cricket to leave mate debt unsettled”.

The first part of the integrated campaign is called ‘Pay Your Mate Back Week’ and kicked off with an interactive video last night.

The aim of the advertising is to raise awareness of the banks’ digital wallet and mobile app CommBank Kaching.

The campaign’s content has been designed to share with integrated social, PR and paid media activity all part of the push.

The campaign will be seen across News Limited’s online  mastheads as well as on Facebook, YouTube and Twitter.

Comm Bank has also brokered a month-long partnership with Nova with 30-second post, and other online and on-air content to come.

A consumer promotion will start next week with consumers who make a transaction via CommBank Kaching automatically entered into a draw to win a daily prize of $1000.

For more details and to see the Facebook page click  here.

Credits: client Commonwealth Bank, concept creation, social and PR One Green Bean, creative production Imagination, media Ikon, executive creative director of the video Kat Thomas of One Green Bean, film director Nathan Ealr, production company Milkmoney Films. 

Please login with linkedin to comment

Latest News

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.