Coles uses little red car in new insurance push

Coles uses little red car in new insurance push

Coles has launched a new campaign for its car insurance product today building on the collateral of the Big red Hand and bringing the animated Little Red Car to life in a 45-second spot.

B&T Magazine
Posted by B&T Magazine

Created by the supermarket’s agency Big Red it uses the tagline ‘little red quote’ to push a new price guarantee for the brand.

It goes to air tonight and features a 45-second, 0-second and three 15-second product-centred versions, along with a ‘catchy’ jingle.

To coincide with the launch Coles is taking a convoy of little red cars on an interstate road trip starting at Melbourne tomorrow and Bendigo, Albury and Wodonga and Canberra on their way to Sydney.

Group director, marketing, Simon McDowell, said: “We are passionate about building the Coles Big Red Hand to be the most famous symbol of value in Australia and have now turned our attention to the insurance industry.

“Australians are paying too much for insurance, so we are offering great quality product, combined with a Price Beat Guarantee and communicating it to Australia with a bold and engaging campaign – in the unique Coles style.”

http://www.youtube.com/watch?v=GCiboApEpIA

Credits:  Creative and digital marketing Big Red;  Media MBThree; Print Whippet; Public Relations Haystac.

 

Latest News

How To Lose A Pitch Gracefully
Advertising

How To Lose A Pitch Gracefully

Losing a pitch is like a bad one night stand, not to be mentioned and better off forgotten.

by B&T Magazine

B&T Magazine
Video Advertising Market Worth $196m
Media

Video Advertising Market Worth $196m

Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014. FMCG is the dominant industry in video advertising with 18.2 percent share, more than 2.5 times higher than its 7.2 percent share of […]

7 Sins of Social Media
Marketing

7 Sins of Social Media

Being all talk or running a one man show are among the top social media sins.

The 2Day FM Swisse Color Run A Sold Out Success
Media

The 2Day FM Swisse Color Run A Sold Out Success

The Swisse Color Run teamed up with 2Day FM for the first time in 2014 and more than 20,000 people were in attendance at the event last week. Also known as the Happiest 5k on the Planet, the event is a unique paint race that celebrates healthiness, happiness and individuality. The partnership saw 2Day FM […]