Coles pulls Animals Australia shopping bags after backlash

Coles pulls Animals Australia shopping bags after backlash
SHARE
THIS



Coles has responded to the social media backlash from farming groups by withdrawing from sale shopping bags supporting Animals Australia.

The Coles’ campaign ignited anger among farmers who threatened to boycott the chain over its support for the organisation.

Animals Australia and the National Farmers Federation have been embroiled in a clash the last week over the Coles' shopping bags. Although Coles said it has received thousands of messages of support for the initiative, it has agreed to withdraw the bags from sale.

In a statement released in the last hour, Coles said:

“Coles has welcomed the large number of community members supporting its push for improved animal welfare standards but has accepted an offer by Animals Australia to withdraw its limited range of "Making it Possible" shopping bags from sale.  Up until the close of business yesterday, Coles had received thousands of supportive Facebook posts and hundreds of individual e mails supporting its campaign for sow stall free pork and an end to caged chicken eggs.

"However, Coles was concerned that the good work with our farmer suppliers in the pork and chicken industries would be over shadowed by farmer reaction to the Animals Australia campaign on live cattle exports and has therefore agreed with the offer to withdraw its shopping bags.

"Coles remains committed to improved animal welfare because its customers place a high priority on better farming standards and will continue to work with community groups who have a legitimate view about these issues along with our farmer suppliers."

Animals Australia said it asked Coles to withdraw the 'Make it Possible' shopper bags from their stores to bring to an end to the vicious campaign launched by the National Farmers Federation against Coles and Wesfarmers. 

Animals Australia campaign director Lyn White said: “It is a dark day for animal welfare in this country when a retailer’s support for an animal welfare initiative is vehemently opposed by the farming lobby.

“This decision was not made lightly but in the midst of this distracting attack, the animals at the heart of this issue were being disregarded and forgotten. We also could not stand by and watch an act of generosity from Coles be turned against them.

“It is one thing for these groups to defend the live export trade, but to actively oppose a public initiative encouraging consumers to use their purchasing power to get laying hens out of cages and a better quality of life for pigs and meat chickens in this country is deplorable.

“Their routine PR defence of the live trade is that they can improve welfare in importing countries, yet they are actively opposing attempts to do so in their own.

"It is not Coles or Animals Australia that are the true victims of these concerted attacks – it is the 500 million animals raised annually in factory farms who are relying on consumers becoming informed about their plight and making kinder choices."

Please login with linkedin to comment

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]