Coles launches new chilly Down Down campaign

Coles launches new chilly Down Down campaign
SHARE
THIS



Supermarket giant Coles has today launched a new campaign blitz to promote slashing prices on frozen groceries.

Coles claims the freezer department is the "fastest growing grocery category in Australia and the growth is being driven by Australian households looking to effectively manage cost of living pressures".

The new campaign is in response to this trend and sees Coles add over 40 frozen products to Down Down, bringing the total to over 150.

To support the new Down Down campaign, in store displays, online creative and 60 and 30 second TVCs featuring Status Quo will launch today. The creative floats Down Down and Status Quo on an iceberg, with some new and unusual additions to the band in the form of a bass-playing Polar Bear and a drumming Walrus

Down Down is a multi-million dollar investment by Coles charged with lowering the cost of shopping for Australians.

Earlier this month, Coles launched a new “Unreal Deals” campaign, featuring a new superhero character called Col.

http://www.youtube.com/watch?v=B2WCfoKinQM

Please login with linkedin to comment

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]