Coke launches official World Cup song

Coke launches official World Cup song

A song almost as sickly sweet as the drink has been launched by Coca-Cola as the brand gears up its marketing for next year’s World Cup.

B&T Magazine
Posted by B&T Magazine

The World is Ours is the name of the samba inspired song, with the company bringing in US X Factor star David Correy for the task.

Brazilian group Monobloco provide the percussion support, and the track features the familiar Coke riff similar to the official 2006 World Cup anthem Wave Your Flag.

Australia has qualified for the world’s biggest sporting event, which kicks off next June in Brazil.

What do you think of the song? Leave your thoughts below.

http://www.youtube.com/watch?v=L_rRta7MCII#t=109