Coke creates rainbows to mark South Africa's Freedom Month

Coke creates rainbows to mark South Africa's Freedom Month

Coca-Cola created rainbows in the sky above Johannesburg last week to mark the 20th anniversary of South Africa’s democracy and the birth of the term ‘Rainbow Nation’.

B&T Magazine
Posted by B&T Magazine

Ad agency FCB Johannesburg and coke used recycled water, light-refraction science, meteorological data and “a little bit of magic” to create the rainbows.

The term ‘Rain Nation’ was coined by Archbishop Desmond Tutu in 1994 following South Africa’s first democratic elections which saw Nelson Mandela elected into office.

“We are very excited to have discovered a way to create actual rainbows by capturing the sun at specific angles through a mist of recycled water,” Sharon Keith of Coca-Cola South Africa said. 

“In the lead up to Freedom Day, we wanted to go further than reminding South Africans of our heritage.

“We wanted to create a symbol of our diversity and celebrate the fact that as a nation we have come so far. Coca-Cola aims to inspire moments of optimism and happiness, and rainbows can do both.”

http://www.youtube.com/watch?v=ptRLbEbMMSg