Public generated images are the heart of a new campaign for Tourism Western Australia that showcases the top 1,001 different things travelers can do in the state.
The ‘1001 Extraordinary Experiences’ was created by advertising agency Host Sydney.
It brings together an interactive video that quickly flashes through the 1,001 showcased experiences and a website.
The interactive part of the video allows viewers to pause it any frame to learn more about the image and the story behind it.
More than 6,000 entries for the video were received from 27 different countries with all participants posting their picture on Tourism Western Australia’s Facebook page.
The best five entries won a $10,000 WA holiday.
To visit the website and see the film click here.
Tourism bodies often hero fans of their destinations in their marketing, with a high value placed on advocacy and word of mouth. Tourism Australia is no stranger to this tactic with Nick Baker, executive general manager of consumer marketing, describing putting fans at the centre of its social media strategy and marketing as critical.
"What we are finding is that the best way to get Australia's message out there is to encourage them to get their networks invovled in telling their story," Baker said.