Clems unleashes heroes and villains for new NAB work

Clems unleashes heroes and villains for new NAB work

Clemenger BBDO Melbourne has masterminded a major new brand campaign for National Australia Bank (NAB).

The bank has said the campaign (see spot below) will reinforce its differentiation in the market and its leadership position in making banking fairer for all Australians.

The new campaign uses iconic hero and villain pop-culture characters to highlight NAB’s ‘More Give, Less Take’, with the bank stating that it "leverages its track record of doing the right thing by its customers and its ongoing commitment to delivering more of the good and less of the bad in banking".

Gavin Slater, group executive personal banking at NAB, said: “Four years ago at NAB, we decided to take a stand and change our relationship with our customers – by abolishing over the limit  fees, account keeping fees and dishonour fees.  And as a result our customers have saved  up to $2784 each because of the changes we’ve made, including abolishing fees and remaining competitive on rates."

The campaign launched with a series of Facebook and Twitter posts creating interest through cryptic clues and the overall theme of the campaign. NAB said large scale media will bring the ‘more of the good and less of the bad’ promise to life through TV, press, outdoor and digital advertising.

Slater said the new campaign reinforces NAB’s commitment to doing the right thing by our customers and giving them more, not less.

NAB will also  unveiling a series of giant art installations at key head office locations in keeping with the campaign theme. 

http://www.youtube.com/watch?v=eQvsjs7-J0U




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]