Clemenger BBDO Sydney has given V Energy Drink a new tagline – ‘The massive hit that improves you a bit’.
The agency is behind a new campaign for the drink that is set onboard a Viking ship and sees a group of Vikings mutiny against their leader in favour of his V drinking doppelganger.
Paul Nagy, executive creative director at Clems Sydney, said: “Other energy drink brands are busy throwing guys out of planes and off buildings to suggest their drinks will somehow make is superhuman.
“With this campaign we are taking a refreshing and unashamedly honest approach. Whist energy drinks can’t turn you into an overnight success or a demi-god, they can give you the energy to make you a little bit better at doing the things you already do.”
Chris Donald, V Energy senior brand manager, added: “Based on clear insights derived from consumer research, the team at Clemenger built a simple, yet creative concept to engage and entertain our broad target market.”
Client: Frucor – V Energy; agency: Clemenger BBDO Sydney; executive creative director: Paul Nagy; creative directors: Malcolm Caldwell, Ian Broekhuizen; senior creatives: Ben Clare, Brendan Willenberg; senior account director: Cate Stuart-Robertson; account director: Colin Fairley; senior account manager: Melanie Spence; TV producer: Jonathan Gerard; head of planning: Matt Walters; production company: Exit Films; post production: Fin Designs; sound/music: Song Zu