Chobani is making over workplace fridges with the power of yogurt.
The social media campaign prompts workers to send in an image of their sad office fridges or post it to Instagram for the chance to win a fridge full of Chobani Yogurt in a ‘happy fridge’ makeover.
“Everyone has a ‘sad fridge’ in their office, full of uninspiring and often neglected food, like old, wilting vegetables and expired milk,” said Damian Young, general manager of marketing at Chobani Australia.
The campaign is to help encourage workers to be healthier and happier. “We’re recognising that Australian workers are often time-poor, and healthy eating can fall off the to-do list when there’s work to be done,” said Emily Houlahan, accredited practicing dietitian and communications manager at Chobani Australia. “With this initiative, we’re hoping to inspire people to make better choices during the work day by filling their workplace fridge with simple, delicious yogurt.”
The American yogurt brand was launched in Australia last year with the Love campaign.
The campaign is a collaboration between The Round Table on experiential, Digital Arts Network Australia for creative and digital, PHD for media and FleishamHillard for PR.