Centrum's technicolour TVC

Centrum's technicolour TVC

JMK has launched a new campaign for Pfizer’s multivitamin Centrum Advance.

B&T Magazine
Posted by B&T Magazine

The campaign entitled ‘Spectrum people’, features people in various coloured worlds doing activities linked to the health benefits of Centrum Advance to underscore Centrum’ s tag line ‘Complete from A to Zinc’.

Emma Nicol, marketing manager for Centrum Australia and New Zealand said: “2013 promises to be an exciting year for the Centrum Brand, with major communications, new product and retail initiatives planned.

“JMK’s new campaign will be a lynch pin in this effort. The ‘Spectrum people’ creative idea will be applied across all elements of our communications including TV, digital and retail channels.”

Credits: client Pfizer, agency JMK, CD Matt Kemsley, creative team Matt Kemsley and Mike Boswell, production 8com, director Josh Frizell, photographer Alistair Guthrie