In stark contrast to traditional superannuation ads, Hostplus highlights the pluses in life such as health, wealth and love.
In collaboration with HARDWIRE Agency Melbourne, and EXIT Films director and producer team of Stephen Carroll and Tobi Webster, Hostplus has created a new 60 second TVC for its new campaign.
Check out the TVC below which launched May 4.
“The campaign seeks to reinforce that we are a safe, trusted, contemporary super fund that believes in giving our members every opportunity and confidence to take control, make the right choices and prosper in life,” David Elia, CEO of Hostplus, said.
The campaign will run across a variety of platforms such as cinema, press and web along with the TVC.
Credits: HOSTPLUS Umberto Mecchi (Strategy & Marketing), Carolyn Johnson (Brand & Communications) & Jennifer Kidd (Digital & Innovation) HARDWIRE AGENCY Melbourne Creative Team: Craig Sneddon, Angus Williams, Steven Hurley (from an idea by Andy Harrison & Stephen Flewell-Smith) Creative Director: Steven Hurley Client Management: Carolyn Mead & Jess Giudice Digital Team: Ian Ross, Heidi YlaAlos, Rowan Attenborough, David Keys, Luke Hally Agency Producer: Eyvonne Carfora Production Company: EXIT Films Director: Stephen Carroll/ Producer: Tobi Webster Production Manager: John Sandow DOP: Ryley Brown Music: Gaga Music Composer: Tom Iansek Sound: Matt Thompson, Risk Sound Post Production Offline: Graeme Pereira, The Butchery Flame Operator: Eugene Richards, The Refinery Grade: Edel Rafferty, Method Studios Photography: Carlos Alcaide, HELL STUDIOS