Publicis Mojo in Brisbane yesterday launched a new brand campaign for TAFE Queensland to reignite pride in the skills we often take for granted.
The campaign entitled ‘Make Great Happen’ celebrates the doers in life, the builders, the bakers, the landscapers, the nurturers, the entertainers.
The campaign also aims to make TAFE Queensland a place to be proud to learn and to make the brand more contemporary, attractive and distinctive.
“We’re proud to shine the spotlight on the doers in life,” Rob Kent, managing partner at Publicis Mojo Brisbane, said.
“Even in the advertising industry, TAFE has educated some of the finest directors, producers, cinematographers, VFX artists and photographers, so we involved those people in the creation of this campaign.”
The state-wide campaign launched on Sunday May 18 with a 45 second TV spot (below) and will be supported by outdoor advertising, cinema, radio, digital and social elements.
Credits: Agency: Publicis Mojo Brisbane Client: TAFE Queensland; Jodi Schmidt, Aaron Smith Group Account Director: Sue Collins Strategy Planner: Simone Waugh Copywriter: Ryan Petie Art Director: Andy Geppert Head of TV: Vicki Lee Director: Grant Marshall Producer: Karen Hayward Production Company: Blacklab International Post-Production: Cutting Edge Editor: Kerry Farrell VFX Supervisor: Jeff Gaunt Sound Designer: Ross Batten Music: The Kite String Tangle