Splendour in the Grass sponsor Carlton Dry will christen a new bar, the Carlton Dry Deck, at this year’s festival.
The Deck has been created by Traffic Agency and will feature a live stream from the mix-up stage.
The bar has room for up for 120 people , plus room for 20 people on the rooftop.
Andy Meldrum, general manager of marketing for Carlton Dry, said: “Splendour is one of our favourite festivals. This year will be the first time we activate a Carlton Dry bar at Splendour and it’s the Deck’s first outing. We’re pumped about seeing our drinkers experience one of the year’s best line-ups from the comfort of the Carlton Dry Deck.”
After Splendour on July 26 to 28, the Deck will be heading across Australia to pop up at other music festivals and community events.