Carlton Dry takes 'Hello beer' OOH

Carlton Dry takes 'Hello beer' OOH

Carlton Dry has launched another chapter in its ‘Hello beer’ campaign with new national outdoor executions.

Created by Clemenger BBDO Melbourne, the campaign explores some of the possibilities that come about when we open the portal to the unexpected and random.

Ant Keogh, executive creative director at Clemenger BBDO Melbourne said:  “Clemenger BBDO Melbourne collaborated with photographers from around the country to capture the things that can happen when the boys get together for a beer.”

The results include- making a toastie jacket, swimming in kitchen wipes and creating a beard made of pegs.

Andy Meldrum, general manager for marketing Carlton Dry said:  “The ads are random, hopefully funny and frankly kind of ridiculous… but that’s what Carlton Dry has always been about, and our drinkers seem to like it.”

As well as the new outdoor campaign, Carlton Dry will be celebrating summer with a presence at the country’s top music festivals including Stereosonic, Southbound, Soundwave, Big Day Out and Future Music Festival.

Carlton Dry is the number one selling beer in Western Australia.

Credits: client Carlton & United Breweries, CMO Andy Gibson, agency Clemenger BBDO, creative chairman James McGrath, ECD Ant Keogh, art director Nic Buckingham, copywriter Nick Kelly, photographer Sean Fennessey, Billijeanisnotmylover, Neil Bailey, 

Please login with linkedin to comment

Latest News

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.