Carlton Dry takes 'Hello beer' OOH

Carlton Dry takes 'Hello beer' OOH

Carlton Dry has launched another chapter in its ‘Hello beer’ campaign with new national outdoor executions.

B&T Magazine
Posted by B&T Magazine

Created by Clemenger BBDO Melbourne, the campaign explores some of the possibilities that come about when we open the portal to the unexpected and random.

Ant Keogh, executive creative director at Clemenger BBDO Melbourne said:  “Clemenger BBDO Melbourne collaborated with photographers from around the country to capture the things that can happen when the boys get together for a beer.”

The results include- making a toastie jacket, swimming in kitchen wipes and creating a beard made of pegs.

Andy Meldrum, general manager for marketing Carlton Dry said:  “The ads are random, hopefully funny and frankly kind of ridiculous… but that’s what Carlton Dry has always been about, and our drinkers seem to like it.”

As well as the new outdoor campaign, Carlton Dry will be celebrating summer with a presence at the country’s top music festivals including Stereosonic, Southbound, Soundwave, Big Day Out and Future Music Festival.

Carlton Dry is the number one selling beer in Western Australia.

Credits: client Carlton & United Breweries, CMO Andy Gibson, agency Clemenger BBDO, creative chairman James McGrath, ECD Ant Keogh, art director Nic Buckingham, copywriter Nick Kelly, photographer Sean Fennessey, Billijeanisnotmylover, Neil Bailey,