Carlton has launched the Carlton Draught Keg Can, replace all existing cans, and bringing the look and feel of the pub home.
The new packaging features classic silver background and embossing with the brand’s more contemporary look, catering to the company’s market research.
Marketing manager for Carlton Draught, Alastair McCausland said the Keg Can was all about championing the Aussie pub experience.
“You see a keg and instantly think of having a beer at the pub. We all know the pub is the best place to enjoy a brewery fresh Carlton Draught with your mates, but for those times when grabbing a stool at the bar just isn’t possible, holding a Keg Can at home will absolutely be the next best thing.”
Merchandising kits will promote the redesigned product in store while an outdoor advertising campaign will hit the streets of Victoria.