Capi wild man spices up the world of soft-drink

Capi wild man spices up the world of soft-drink

Saatchi & Saatchi has launched its first campaign for Capi Sparkling natural soft drinks since winning the business in November.

B&T Magazine
Posted by B&T Magazine

Titled ‘Hard to make. Easy to drink’, the ad reveals the extreme lengths Capi goes to find the best ingredients for their sparkling soft drinks – going to far flung and hostile regions around the globe.

The campaign stars a wild jungle man called “Capi man”, who appears in four commercials and interrupts unsuspecting hipsters to tell them just how dangerous producing a 100% natural drink can be.

http://www.youtube.com/watch?v=2wvnPEqKbR0#t=0s

http://www.youtube.com/watch?v=O8zq2eF_MAU#t=7s

Credits: client Capi Sparkling, agency Saatchi & Saatchi, ECD Damon Stapleton, CD Matt Gillmore, creatives Gene Brutty and Tim Seddon, production The Sweet Shop, director Steve Ayson, post The Refinery, media Two Hands.