Canon Australia has launched its biggest ever marketing campaign – ‘No One Sees it Like You’.
The campaign, which will roll out across TV, cinema, print, online and outdoor, supports a new website hub to bring Canon to life. The aim of the campaign is to inspire Aussies to do more with Canon’s collection of end-to-end products and services, doing more with their photographs.
Jason McLean, director of consumer imaging at Canon Australia, said: “Our consumer-centred marketing and sales activities of the last five years in Australia have given us deep insight into the consumer and allowed us to develop campaigns and experiences that have not only grown business for us and our partners, but have contributed to growth in our category.
“This next phase addresses consumers’ primary frustration with the category: how to do more with their images. Imaging is so important in our lives and people want to do more with their images, but they don’t know how or where to start, so we have made it our business to simplify the process to help them learn, create, grow and connect with a community of image makers in one place.”
Agencies that are involved in the new campaign are Leo Burnett, Mediacom, How to Impact, Possible, Ogilvy PR and Uber.