The Cannes Lions International Festival of Creativity has added a learning program for nurturing young account executives to run during the 2013 festival from 16-22 June.
The Cannes Lions Young Account Executive Academy will equip account executives aged 28 years and under with the tools to lead and achieve ground-breaking creativity for their clients and their companies by focusing on how to build stronger client relationships and provide a deeper understanding of how creativity is making the difference for both client and agency.
Topics covered off in the program include: Leading the Team – creating a bravery culture; Digging for the Gold – unearthing the motivating desire for the brand and client; The Killer Brief – creating the idea, for the idea; Spotting the Genius – inspiring idea development; Bringing it Home – selling your idea to win; and Making it Great – executing the ‘product’ as big as the idea.
Veteran ad man Kevin Allen will lead the sessions. He has spent more than 20 years at the likes of McCann-Erickson, the Interpublic Group and Lowe Worldwide.
The new academy adds to a growing base of initiatives aimed at fostering young, new talent. Further academies running during Cannes Lions 2013 include: the Cannes Creative Academy for Young Marketers, targeted at marketers and brand managers aged 30 years and under; the Young Lions Creative Academy, aimed at creatives aged 28 and under already working in the industry; and the Roger Hatchuel Academy which offers training and education to students of advertising, marketing, communication or design. A further two academies will be added to the 2013 line-up, details of which will be released over the next few weeks.
Alongside their individual schedules, all of the academies also benefit from selected sessions from the main Cannes Lions content program as well as exhibitions and screenings of the greatest global work throughout the Festival week. Details of how to take part can be found online at www.canneslions.com.