Cannes: Leo's leads the way in promo and activation

Cannes: Leo's leads the way in promo and activation

Four nominations in the Promotional and Activation category has seen Leo Burnett Sydney lead the way for Australia on day one of Cannes.

B&T Magazine
Posted by B&T Magazine

The agency secured two more nods apiece for the Coca-Cola ‘Small World Machines’ and Diageo ‘Road to Recovery’, while McCann Melbourne had three nominations, two for ‘Dumb Ways to Die’ and one for V/Line ‘Guilt Trips’.

Saatchi & Saatchi Sydney has the same number of nominations, with two for Cadburys work and one for Toyota.

Overall 20 campaigns have made it onto the shortlist up from 16 last year, split amongst 10 agencies.

Last year Australia picked up five Lions in the category, with results revealed on Monday.

Australian finalists:

Campaign/client/agency

Overstay checkout, Art Series Hotels, Naked Communications Melbourne

Fascinators, Lion, Publicis Mojo Sydney

Small World Machines, Coca-Cola, Leo Burnett Sydney (2)

Valentine’s Day, Ikea, 303Lowe Perth

Joy Sculptures, Cadbury, Saatchi & Saatchi Sydney (2)

Big Brother, NAB, Clemenger BBDO Melbourne

A Place to Remember, Transport Accident Commission, Grey Melbourne

Track My Maccas, McDonald’s, DDB Sydney

McDonald’s Becomes Maccas, McDonald’s DDB Sydney  (2)

Outback Dirtwash, Toyota, Saatchi & Saatchi Sydney

Guilt Trips, V/Line, McCann Melbourne

Road to Recovery, Diageo Australia, Leo Burnett Sydney (2)

Air Force FM, Defence Force Recruiting, George Pattison Y&R Melbourne

Stand Ins, NAB, Clemenger BBDO Melbourne

Dumb Ways to Die, Metro Trains, McCann Melbourne (2)