Aussie agencies have punched above collective weight by bagging two places on a 12-strong shortlist for Creative Effectiveness, with Whybin\TBWA Sydney and Ogilvy & Mather Sydney representing.
Whybin’s ‘Australia’s Largest Risk Mitigator’ campaign for NRMA Insurance has secured a place while Ogilvy’s ‘Share a Coke’ campaign, currently running in Europe, is also there.
Four US agencies, two from the UK, and one from Switzerland, Serbia, The Netherlands and DDB Group New Zealand’s ‘Believe’ for Steinlager are the other contenders.
The award will be the first handed out at the 2013 festival tomorrow evening Australian time.
Australia’s Largest Risk Mitigator, NRMA Insurance, Whybin\TBWA Sydney
Share a Coke, Coca-Cola, Ogilvy & Mather Sydney