Camille Piazza's Berlei strip tease

Camille Piazza's Berlei strip tease

Shape-wear springs to mind images of granny undies and unsightly spanxs, but Host and Parlour have set out to make the undergarments sexy.

B&T Magazine
Posted by B&T Magazine

Berlei has recruited model and actor Camille Piazza performing a strip tease. In the spot she arrives home, turns on some music and proceeds to strip down to her shapewear.

Jane Lawry, marketing manager Berlei, said: “Most women are all too familiar with squeezing into uncomfortable shapewear.  Sculpt is a revolution in shapewear, the seven pieces in the range give you curves in all the right places.  It’s so sexy and comfortable that you won’t want to take it off .”

The campaign includes cinema, online and in-store activities.

http://www.youtube.com/watch?v=YVAMOEYk848

Credits: Client: Berlei Creative directors: Jo Swan and Tiara Lowndes, Parlour Account Director: Bel Hissey Account Manager: Mahsa Merat Broadcast Director: Kaija Wall Broadcast Producer: Eleanor Rout Print Producer: Ryan Swerdlow Director: Ben Briand Producer: Sarah Nichols Executive Producer: Nerissa Kavanagh Production Company: Prodigy Photographer: Georges Antoni Retouching: Gerrie Barnard Talent: Camille Piazza of Chic Management

Latest News

Are We Ready For Wearables?
Media

Are We Ready For Wearables?

If you’re already an asshole, Google Glass will just make you an asshole with an internet connection on your face.

by B&T Magazine

B&T Magazine
Asahi Super Dry Launches Biggest Campaign
Advertising

Asahi Super Dry Launches Biggest Campaign

Asahi Super Dry has launched its latest campaign debuting during the live broadcast of the Bledisloe Cup match on Network Ten, with a simple question: ‘Is He Asahi?’ ‘Is He Asahi?’ tells a reverse Cinderella story of a woman’s quest to find the man who drinks Asahi. Produced and directed by integrated creative and media agency cummins&partners, […]

Adap.tv and IAB Australia Embark on Second State of the Video Industry Report
Advertising

Adap.tv and IAB Australia Embark on Second State of the Video Industry Report

Adap.tv, a division of AOL Platforms, has teamed up with the Interactive Advertising Bureau (IAB) for the second comprehensive survey of video advertising behaviour in Australia. Media and marketing professionals have been approached to participate in the State of the Video Industry survey, with the results presented at events in Sydney and Melbourne in late […]

Heavy Hitter Heads to Hardhat
Advertising

Heavy Hitter Heads to Hardhat

Hardhat Digital has appointed Tim Beveridge, most recently at Responsys/Oracle, to the newly created role of business director.

Never Trust a PR
Media

Never Trust a PR

If you work in or run a PR firm, the Herald's Alexandra Cain has these golden rules for you.

2DayFM’s Royal Prank Call Reaches The High Court
Media

2DayFM’s Royal Prank Call Reaches The High Court

The battle between 2Day FM and the broadcasting watchdog over the “royal hoax” scandal has reached the highest court in Australia. The Australian Communications and Media Authority (ACMA) has been granted special leave to appeal to the High Court, where it will argue its initial findings against the radio station should be upheld. In December […]

Internet Theft - a man wearing a balaclava and holding a credit card while sat behind a laptop,
Media

How To Deal With Online Traffic Fraud

Online traffic fraud has dominated global news recently. there have been claims that bot-generated activity comprises as much as 25 percent of views of some worldwide campaigns. In response to this IAB Australia’s Brand Safety Council has issued two white papers to better guide the digital advertising industry on issues around online traffic fraud. Traffic Fraud: […]