Camille Piazza's Berlei strip tease

Camille Piazza's Berlei strip tease

Shape-wear springs to mind images of granny undies and unsightly spanxs, but Host and Parlour have set out to make the undergarments sexy.

B&T Magazine
Posted by B&T Magazine

Berlei has recruited model and actor Camille Piazza performing a strip tease. In the spot she arrives home, turns on some music and proceeds to strip down to her shapewear.

Jane Lawry, marketing manager Berlei, said: “Most women are all too familiar with squeezing into uncomfortable shapewear.  Sculpt is a revolution in shapewear, the seven pieces in the range give you curves in all the right places.  It’s so sexy and comfortable that you won’t want to take it off .”

The campaign includes cinema, online and in-store activities.

http://www.youtube.com/watch?v=YVAMOEYk848

Credits: Client: Berlei Creative directors: Jo Swan and Tiara Lowndes, Parlour Account Director: Bel Hissey Account Manager: Mahsa Merat Broadcast Director: Kaija Wall Broadcast Producer: Eleanor Rout Print Producer: Ryan Swerdlow Director: Ben Briand Producer: Sarah Nichols Executive Producer: Nerissa Kavanagh Production Company: Prodigy Photographer: Georges Antoni Retouching: Gerrie Barnard Talent: Camille Piazza of Chic Management

Latest News

B&T Awards Shortlist Revealed
  • Advertising
  • Marketing
  • Media

B&T Awards Shortlist Revealed

An unprecedented 400 submissions have been received for the 2014 B&T Awards, making them the best-ever.

by B&T Magazine

B&T Magazine
Marketers Struggle to Leverage  Ad Tech For Mobile And Web
  • Media

Marketers Struggle to Leverage Ad Tech For Mobile And Web

Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before. But one in two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the web, mobile and other channels, according to a survey released by Signal, a real-time, cross-channel technology company. The first global […]