Cadbury’s Joyville campaign has been extended to the brand’s biscuit range.
Cadbury Fingers and Freddo biscuits are featured in the new campaign, which comprises TV, outdoor and online.
Carla Filia, marketing manager of biscuits at Kraft Foods Australia, said: “We are delighted to be launching Cadbury biscuits under Joyville. From the moment Droga5 presented the idea of a joyous union of Cadbury chocolate and biscuit, the entire business has been excited.
“The marriage of a Joyville worker and biscuit baker is such a charming and engaging way to bring this union to life.”
Droga5 was joined by Carat and Visual Jazz Isobar to bring the campaign to life.
Ant Warne, strategic business director at Droga5, said: “To be able to work with Cadbury in the Joyville world from the creation of the product right through to its launch is a fantastic opportunity.”
Cam Blackley, creative director at Droga5, added: “That we were able to get such an involved project off the ground in a short period of time is testament to the enthusiasm of all the people and partners involved.”
Creative chairman: David Nobay; executive creative director: Duncan Marshall; strategic business director: Ant Warne; creative director: Cam Blackley; business director: Dannika Coleman; business manager: Magdalena Rybicki; senior planner: Anna Barnwell; art director: Daniel Seager; copywriter: Steve Hall; director: Arno Salters; agency producer: Paul Johnston; production company producer: Anna Smith; post production company (Sydney): Heckler; post production company (London): Time Based Arts; music and sound: Nylon; digital production: Visual Jazz; media agency: Carat
Category head: Kirstie McCosh; marketing manager: Carla Filia; brand manager: Jessica Romeo