Cadbury can’t resist a return trip to Joyville

Cadbury can’t resist a return trip to Joyville

Cadbury’s Marvellous Creations TVC is re-appearing across Australia to launch the chocolate bar’s two new combinations.

B&T Magazine
Posted by B&T Magazine

Set in Joyville, the new spot unveils the flavour combinations of clinkers, gummi bears and choc biscuit, and clinkers, raspberry chips and marshmallows.

Ben Wicks, general manager of marketing chocolate for Cadbury Dairy Milk, said: “Consumers are really embracing the concept of joy and the magic that Joyville inspires – Marvellous Creations is the perfect example of this.

“The Marvellous Creations TVC is so full of energy and joy, we are very excited to see it back on TV screens with a brand new look reflecting the new creations.”

The TVC is supported by digital, PR and cinema activations.

http://www.youtube.com/watch?v=aUdbxbarPmw

Credits:

Client: Cadbury; creative: Saatchi & Saatchi; production and post production: Heckler; digital: Visual Jazz Isobar; media: Carat; PR: Royce Communications