Cadbury can’t resist a return trip to Joyville

Cadbury can’t resist a return trip to Joyville
SHARE
THIS



Cadbury’s Marvellous Creations TVC is re-appearing across Australia to launch the chocolate bar’s two new combinations.

Set in Joyville, the new spot unveils the flavour combinations of clinkers, gummi bears and choc biscuit, and clinkers, raspberry chips and marshmallows.

Ben Wicks, general manager of marketing chocolate for Cadbury Dairy Milk, said: “Consumers are really embracing the concept of joy and the magic that Joyville inspires – Marvellous Creations is the perfect example of this.

“The Marvellous Creations TVC is so full of energy and joy, we are very excited to see it back on TV screens with a brand new look reflecting the new creations.”

The TVC is supported by digital, PR and cinema activations.

http://www.youtube.com/watch?v=aUdbxbarPmw

Credits:

Client: Cadbury; creative: Saatchi & Saatchi; production and post production: Heckler; digital: Visual Jazz Isobar; media: Carat; PR: Royce Communications 

Please login with linkedin to comment

Latest News

AI & Its Impact On Our Future Livelihoods
  • Opinion
  • Technology

AI & Its Impact On Our Future Livelihoods

Yes, it's another opinion piece on that very hot topic, AI. So, get reading and warm your cockles immediately.

Opinion

by B&T Magazine

B&T Magazine
Adobe Unveils Next Generation Of Creative Cloud
  • Technology

Adobe Unveils Next Generation Of Creative Cloud

Computer software behemoth Adobe has announced major updates to Creative Cloud applications at its Adobe MAX conference in Las Vegas. The updates include: a new Content-Aware Fill workspace in Photoshop CC; performance and workflow improvements across Lightroom CC and Lightroom Classic; the ability to design with photorealistic, Freeform gradients in Illustrator CC; a Content-Aware Fit […]

Adhesive On-Trend As The Iconic’s New Agency In ANZ
  • Media

Adhesive On-Trend As The Iconic’s New Agency In ANZ

Adhesive has won the retained integrated Australia and New Zealand communications work for THE ICONIC, Australia’s leading online fashion and sports retailer, following a competitive pitch process. Adhesive will work with THE ICONIC building its communications strategy across corporate and consumer media relations, events and influencer engagement, while integrating closely with THE ICONIC’s creative, content […]