Cadbury Dairy Milk has continued its successful Joyville story with the launch of a new addition to the Marvellous Creations range.
Cadbury has teamed up with Woolworths to create a TVC and will also support the launch with a 360 degree campaign encompassing TV, PR, OOH, POS and digital.
The Saatchi & Saatchi Sydney led campaign asks chocolate lovers to get involved and vote on whether the new Marvellous Creations should stay on shelves or not.
The launch introduces a brand new addition to the best-selling Marvellous Creations range – new Cadbury Dairy Milk Marvellous Creations banana candy, peanut drops and choc biscuit, available exclusively at Woolworths stores nationally this month.
Chocolate lovers are encouraged to jump online to Joyville website and vote on whether they want the newest edition to Marvellous Creations to stay on the shelves.
The digital execution of the ‘vote to keep me’ campaign from Visual Jazz Isobar takes users on a fun journey via a Joyville Facebook game.
Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk, said he is excited by the new campaign which demonstrates the power of customer collaboration and cross-platform innovation.