CGU puts its customers on show

CGU puts its customers on show

Cummins&Partners has released part two of CGU’s ‘See It Through’ campaign which focuses on the life of Tasmanian oyster farmer, Max Cunningham.

Cunningham lost everything during the bush fires in 2013 but hard work and the right insurance has helped him rebound.

The creative agency and production partner, Will O’Rourke, decided to help Cunningham acknowledge his success by creating a live stage play about his life.

Cunningham was invited to see the show, completely unaware that he was the star.

“On opening night, Cunningham received the surprise of his life. Inside a packed theatre, surrounded by family and friends, his reaction was more genuine and heartfelt than anything that could ever have been scripted,” the release said.

The campaign will see content play out via TV, radio, print, integrated programming, digital, video, pre-rolls, digital display, Facebook, Linkedin, search, sponsorship, direct marketing and social.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]