Bread goes bovine for Abbott's Village

Bread goes bovine for Abbott's Village
SHARE
THIS



George Weston Foods has launched a new integrated campaign for its Abbott’s Village Bakery brand, titled ‘Free-range bread’.

Created by BMF, the campaign highlights the brand’s lack of artificial colours and flavours by creating the Free Range Bread Farm where each loaf is raised with love and wholesome goodness, and always allowed to roam free.

The campaign launches with a TVC, press, social media and OOH advertising.  

http://www.youtube.com/watch?v=jVsEMD6bhBI#t=1s

Credits: client George Weston Foods, creative agency BMF, media Carat

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?