Bread goes bovine for Abbott's Village

Bread goes bovine for Abbott's Village

George Weston Foods has launched a new integrated campaign for its Abbott’s Village Bakery brand, titled ‘Free-range bread’.

Created by BMF, the campaign highlights the brand’s lack of artificial colours and flavours by creating the Free Range Bread Farm where each loaf is raised with love and wholesome goodness, and always allowed to roam free.

The campaign launches with a TVC, press, social media and OOH advertising.

Credits: client George Weston Foods, creative agency BMF, media Carat

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