Bless'ed Are The Meek partners with Tourism NT

Bless'ed Are The Meek partners with Tourism NT
SHARE
THIS



Tourism Northern Territory is attempting to lure fashion-conscious 18-35 year old women to the Territory through a partnership with Aussie fashion label Bless’ed Are The Meek.

The partnership saw Northern Territory landscapes form the backdrop for the fashion brand’s Spring Summer 2013 collection which was unveiled at the Mercedes Benz Fashion Week Australia.

Consumers will have access to content from the NT shoot via querty codes sewn into roughly 28,000 garments from the new collection.

Guests entering the fashion show “will be immediately transported into the iconic, beautiful landscapes of Australia’s own backyard, the Northern Territory”.

Tourism NT worked with the creative team behind Bless’ed Are The Meek to select the scenery to be displayed in the lookbook.

Adam Coward, executive director of marketing and communications at Tourism NT, said: “This partnership is a great example of how tourism bodies and fashion brands can present Australia to domestic and overseas markets through new and innovative technology. It also offers us a unique opportunity to reach a new audience of fashion-forward 18-35 year old women who may never have considered the NT as a holiday destination.”

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]