Bingle unleashes a giant spider

Bingle unleashes a giant spider

A giant animated car-trapping spider is at the heart of a new Bingle car insurance campaign by GHO Sydney.

B&T Magazine
Posted by B&T Magazine

The giant spider follows Bingle’s previous animated ads that have featured a 50ft woman, flying saucers and a wasp-woman.

Kathryn Jennings, marketing manager at Bingle, said: “Bingle is all about delivering great value for money, comprehensive car insurance. Our job is to let people know about it in a way that cannot be ignored.”

The new TVC aired for the first time last night.

Murray Redwood, creative director at GHO, added: “This campaign is quite literally built upon a big idea. It’s all about getting a smile that sends punters onto the Bingle website.”

http://www.youtube.com/watch?v=8X2Zd-w0by0

Credits:

Client: Bingle; marketing manager: Kathryn Jennings; agency: GHO; creative director: Murray Redwood; art director: Jason Anthony Joe; account director: Lucienne Booth; production: Heckler Productions; director: Garry Jacques