Billboards alight for The Hunger Games

Billboards alight for The Hunger Games

oOh! Media is setting fire to its Westfield digital screens to promote the release of The Hunger Games Catching Fire movie to DVD.

B&T Magazine
Posted by B&T Magazine

No digital screens will be hurt in the process with the flames only ingniting digitally when a shopper taps or scans their mobile device to access the Catching Fire memory game.

The campaign uses Tap or Scan capabilities with gaming technology to “raise the bar” on shopper interactivity, in-store impact and online shareability.

The campaign entices shoppers to play the game to win a $200 daily Westfield voucher for the fastest player and encourages them to share via social media for a chance to win a $1,000 Westfield voucher.

Players need to tap or scan their mobile device on the retail ad to be directed to the mobile site where they play the memory game. Each time someone taps or scans all the digital screens carrying the campaign in that shopping centre will ‘catch on fire’.

The campaign started last week and will run for 14 days across 77 digital and static Tap or Scan enabled panels across Australia’s Eastern Seabord and 142 static panels nationally.

CREDITS: Brand: The Hunger Games Catching Fire – DVD Campaign:      The Hunger Games Ignite Creative Agency: oOh! Media Agency: OMD Client: Village Road Show                              

Latest News

Stellar Judging Panel Announced For Short Film Comp #SaveTheScript Including B&T’s Editorial Director
  • Media

Stellar Judging Panel Announced For Short Film Comp #SaveTheScript Including B&T’s Editorial Director

Tropfest, the world’s largest short film festival, and NPS MedicineWise are pleased to announce a stellar judging panel for #savethescript—the industry-first short film competition created to help raise awareness and fight antibiotic resistance this cold and flu season. NPS MedicineWise and Tropfest have partnered to encourage creative individuals or groups to help spread a vital […]

QMS Erects Giant Billboard In Adelaide
  • Advertising

QMS Erects Giant Billboard In Adelaide

QMS, Australia’s fastest growing outdoor media company, has officially ‘switched on’ its second landmark digital billboard this week, this time in Adelaide, with the launch of the iconic Hindley Street portrait site.

Here’s Some Learnings For Brands About Aussie Food Trends
  • Media

Here’s Some Learnings For Brands About Aussie Food Trends

Australians have a passion for food but are seeking more authentic, conscientious and shareable food experiences, with new taste sensations and fresh, local produce topping the menu, according to a new study from Australia’s cross-platform audience insights survey, emma™ (Enhanced Media Metrics Australia).

Child holding stack of books with mortar board chalk drawing on blackboard concept for university education and future aspirations
  • Media

Vizeum Acquires Acquire Learning Media Account

Acquire Learning has appointed Vizeum Melbourne to manage media buying and campaign implementation as part of the broader strategy to position Acquire as the leader in the emerging global education-to-employment market.

News Corp Announces Cannes Lions Winners
  • Media

News Corp Announces Cannes Lions Winners

News Corp Australia has announced the winners of the 2015 Australian Young Lions competition. Five winning teams of two will go on to represent Australia in the International Young Lions Competition at the 62nd Cannes International Festival of Creativity being held from 21-27 June 2015. The five winning teams are: Digital: Emma Borland and Lucy Downs […]

Kiev, Ukraine - December 03, 2011 - Woman hands holding and touching on Apple iPad2 with Google search web page on a screen. This second generation Apple iPad2 is designed and development by Apple inc. and launched in march 2011.
  • Advertising
  • Media

Google Launches New Mobile App Products

Google believes the world needs more ads and they're going to give you just that when you use the Google Play store.

by B&T Magazine

B&T Magazine