Billboards alight for The Hunger Games

Billboards alight for The Hunger Games
SHARE
THIS



oOh! Media is setting fire to its Westfield digital screens to promote the release of The Hunger Games Catching Fire movie to DVD.

No digital screens will be hurt in the process with the flames only ingniting digitally when a shopper taps or scans their mobile device to access the Catching Fire memory game.

The campaign uses Tap or Scan capabilities with gaming technology to “raise the bar” on shopper interactivity, in-store impact and online shareability.

The campaign entices shoppers to play the game to win a $200 daily Westfield voucher for the fastest player and encourages them to share via social media for a chance to win a $1,000 Westfield voucher.

Players need to tap or scan their mobile device on the retail ad to be directed to the mobile site where they play the memory game. Each time someone taps or scans all the digital screens carrying the campaign in that shopping centre will ‘catch on fire’.

The campaign started last week and will run for 14 days across 77 digital and static Tap or Scan enabled panels across Australia’s Eastern Seabord and 142 static panels nationally.

CREDITS: Brand: The Hunger Games Catching Fire – DVD Campaign:      The Hunger Games Ignite Creative Agency: oOh! Media Agency: OMD Client: Village Road Show                              

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]