Betfair Australia appoints CumminsRoss

Betfair Australia appoints CumminsRoss
SHARE
THIS



CumminsRoss has been appointed lead creative agency by Betfair Australia following a competitive pitch.

The first piece of creative work from the agency will appear on air this week and is the first of many projects underway.

The new campaign ‘There’s winning and there’s winning’ aims to promote Autumn racing.

“We are delighted to be working with Betfair,” Chris Jeffares, CumminsRoss managing director, said.

“They have a unique positioning in the market and ambitious plans … a bit like us. It was a fast and fun pitch, and the win is a great way to start 2014.  Nothing beats a pitch as an induction, and the new guys in the agency did an awesome job and fully justified the faith we have placed in them.”

Alana Mason, marketing manager from Betfair added: “We have set up a strong brand proposition and we were intrigued to see how we could take the brand forward and engage with new audiences.  The CumminsRoss approach, at both a brand and behavioural-change level, was very powerful. We’re really looking forward to working together.”

Check out the campaign below.

http://www.youtube.com/watch?v=2R1IH2r-I9g

Please login with linkedin to comment

Latest News

Harold Mitchell To Face Court Over Broadcast Rights Deal With Seven
  • Media

Harold Mitchell To Face Court Over Broadcast Rights Deal With Seven

Adland veteran Harold Mitchell is being taken to court over a broadcast rights deal he brokered with the Seven Network while working as a director of Tennis Australia. The Australian Securities and Investments Commission (ASIC) announced on its website this morning that it has issued civil penalty proceedings in the Federal Court of Australia against […]

by B&T Magazine

B&T Magazine
News DNA Launches Real Time Native
  • Media
  • Technology

News DNA Launches Real Time Native

News DNA has unveiled Real Time Native which is a content marketing thing and not a potted grevillea, apparently.

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’
  • Media
  • Technology

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’

Microsoft has launched a brand new campaign across ANZ, linking the new Surface devices including Pro 6, Laptop 2 and Surface GO LTE 4G with a series of unexpected and spectacular locations from the region. Led by PR, social and experiential, the ‘Anything But Ordinary’ campaign encourages consumers to pursue their difference, push personal boundaries and chase their ambitions. […]

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM
  • Marketing

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM

Classic Australian brand, Patties, is breathing new life into its crowd-pleasing party favourites. To celebrate this, and the fact that the brand turned 51 this month, Patties held a killer party on Sydney Harbour. The event also marked the Patties brand officially stepping out of party pies and sausage rolls and into a full range of […]

Why Australian Marketers Need To Evolve Their Scores
  • Opinion

Why Australian Marketers Need To Evolve Their Scores

In this guest post, David Lambert (pictured below), global head of Medallia Insights Consulting, says a majority of Australian marketers are remunerated based on a Net Promoter Score (NPS) that fails to measure the strength of their customer relationships and drive them to develop customer-centric strategies… Since being thrust into the business lexicon 15 years ago […]

Opinion

by B&T Magazine

B&T Magazine