Beaumont Tiles has enlisted Adelaide digital agency CDAA to create a new web app allowing customers to research and collate their product choices in an online ‘StylePad’.
The new feature allows shoppers to collate content from product catalogues, image galleries and inspiration pages and the bespoke style quiz which can then be sent to the retailer to get a quote.
CDAA digital marketer Danielle Tessari said: “Consumers are using multiple screens to research and make their buying decisions.
“Something like the StylePad created for Beaumont Tiles enables businesses to engage and capture shoppers during the online research phase before they even think about entering a bricks and mortar store.”
Alyce Capurso, brand manager at Beaumont Tiles said: "The StylePad is a great innovation, it makes it easy for customers to collect all their ideas in one place for a new home or renovation project. And for Beaumont Tiles – it draws the line between web and the bricks and mortar store”