Nature’s Own recently repositioned itself with a new look and is now appointing Bear Grylls as its ambassador.
The partnership announced this morning will see the adventurer and survival expert appear in the brand’s television, print, outdoor and in-pharmacy advertising, with the campaign airing nationally from 30 June. The brand will task him with a new challenge as to whether he can replicate Nature’s Own products using nature alone.
Speaking about the partnership Bear said, “I am super excited to be part of the Nature’s Own and Sanofi team, as I’m a big believer in great attitude and great health.”
Luke Fitzgerald, the director of Sanofi’s consumer healthcare said Grylls chose to partner with the brand knowing it was underpinned by knowledge and science.
“We are extremely happy that Bear Grylls has chosen to come on board. He’s an expert in his field and recognises the importance of vitamins, minerals and supplements to support his and his family's lifestyle,” Fitzgerald said.
To complement the campaign, Nature's Own will be making a big reveal in Melbourne on 1 July, Sydney on 2 July, and Brisbane on 3 July.