Be Natural reverts back to nature in Woolies

Be Natural reverts back to nature in Woolies

Make your way down the green carpet in ten Woolies supermarkets around the country.

B&T Magazine
Posted by B&T Magazine

Be Natural has taken over the cereal aisle in the supermarket giant with an enormous floor decal, put together by Torch Media.

The campaign has been installed to promote the Be Natural range and can be seen within the supermarkets until the beginning of June.

Kirsty Dollisson, GM of TorchMedia, said that this was a bright sign for the future of in-store advertisements as well as TorchMedia.

“TorchMedia dominates the out-of-home category in every category,” she said.

“We want to own the aisle more that we do, raising the profile of this format and displaying the enormous strength of in-store advertising.”

Check out the execution below.